Princeton is discovering its entrepreneurial mojo, and part of that is integrating the traditional concerns of entrepreneurs – can we make something new that someone will buy – with the concerns of the humanities.

Most of the time, bringing an innovation to life doesn’t work out. But sometimes, in a magical moment, product-market fit is achieved, the market responds and there is a glorious period of success. But the thing we don’t talk about much is that this very period of success contains within it the seeds of future disappointment and even irrelevance.

The theory of monopoly has to date been firmly rooted in the analog world.  Traditionally, a monopoly occurred when there was a single seller or producer and no close substitutes. With the Justice Department’s ruling that Google operates a monopoly in search, we’re in a whole new realm – one in which cognitive biases are now recognized by law.